B2B demand generation
Don't just know who downloaded your content.Know who engaged with it.
Managed content syndication and display. We source, qualify and deliver the right contacts, then verify they engaged with your content. No purchased lists, no recycled third-party leads, no guesswork.
- Engagement-proven leads
- Consent-verified
- Fully managed, white-glove
No cookies. No fingerprinting. Honors Global Privacy Control & Do Not Track.
Built for demand-gen & content-syndication teams
- 152M
- Business professionals
- 129
- Countries covered
- GDPR & CCPA
- Compliance aligned
- 100%
- Leads managed in-house
Why LeadGenesis
Everyone sells you “qualified” leads.
We can prove it.
A completed form tells you nothing about whether a real buyer engaged. Our pixel is wired into every campaign, so lead quality stops being a claim and becomes evidence.
What most vendors sell
- 1
Content
You supply the asset.
- 2
Form fill
Someone types their details in.
- 3
Third-party lead
Sourced from a list you never see.
Assumed interest
A name that matched your criteria and filled in a form.
What we deliver
- 1
Content
You supply the asset. We build and host the page.
- 2
Engagement
Multi-touch programs aligned to your KPIs, across every channel that reaches the buying committee.
- 3
Verified attention
LG Pixel measures whether it was genuinely read.
- 4
Identified contact
Captured only on an explicit opt-in.
Attributable action
A contact you can show actually engaged, with evidence behind it.
Solutions
One accountable demand engine.
Content syndication creates the engagement. Display surrounds it. One team, one engine, one source of truth.
Display Advertising
Stay present before and after the engagement, not just at the point of conversion.
Not generic advertising bought in isolation. Display is aimed at the same accounts your syndication programs are working, timed around them.
Formats
- Native
- Video
- Connected TV
- High-impact units
- Account retargeting
Sequenced against the syndication calendar so the two reinforce each other.
Before
Warm the target accounts so your asset lands with a brand they already recognise.
After
Stay in the conversation with the accounts that engaged, while the decision is still being made.
- Who we reach
- Your ABM target account list and the audiences around it, across desktop, mobile and connected devices.
- How we run it
- Native, video and premium placements, sequenced against what is live on the syndication side.
- What you get back
- Viewability, reach and frequency, and performance reporting, aligned to the accounts showing engagement on the syndication side.
LG Pixel.
Proof of attention.
Fast. Anonymous. Consent-aware. Built into every asset.
The distinction is not that we have a pixel. It is that we do not just tell you a lead was generated. We show you evidence that the buyer paid attention.
LG Pixel is what makes our syndication model evidence-based instead of blind. It measures whether your asset was genuinely read, and we only deliver the contacts who actually engaged, so the list your team works has already cleared the bar. We place it on every page we build for you. The pixel is anonymous and reads no form values; identity is captured only by a separate, consent-gated handler when a visitor opts in.
MRC-standard viewability
Whether the asset was genuinely on screen, judged against the IAB/MRC standard of 50% visible for one second, not a definition we invented.
Genuine engaged-time
How long a buyer actually spent and how far they read, counted only while the tab was visible and in use. Real attention, not wall-clock.
Consent-verified attribution
Engagement is tied to a named contact only where that person explicitly opted in. No consent, no link, ever.
Bot & invalid-traffic filtering
Invalid traffic is stripped before it reaches your report, so what you are reading came from people. Totals stay auditable.
- Contacts delivered
- 500
- Verified content engagements
- 382
- Engagement rate
- 76%
- High-engagement contacts
- 214
- Target-account contacts
- 87
- Buying-group contacts
- 43
This is the deliverable. It gives sales a behavioural signal to work alongside firmographic, intent and account data, and gives marketing a way to attribute performance to something a buyer actually did.
Measured to a standard
Quality you can put a number on
The numbers below are the guarantees baked into every campaign: the standard we measure to, not marketing math.
Audience
152 million professionals, in the markets you sell into
A compliant footprint across 129 countries, addressable by region, function and seniority. That means we can build to the buying committee rather than a single job title.
By region
- North America65.36M
- Europe, Middle East & Africa41.04M
- Asia Pacific33.44M
- Latin America12.16M
By function
- IT32M
- Finance18.4M
- Operations16M
- Marketing & Sales12.5M
- Human Resources8.4M
By seniority
- C-Suite4.27M
- VP6.27M
- Director7.27M
- Manager8.27M
- Staff12.27M
How it works
You run marketing. We run the machine.
You hand over the content and the targets. We build the pages, run the media, and hand back clean lead files with campaign engagement reporting alongside. Nothing to install.
You send the deliverables
Your content, your target list, your qualification criteria. That is the whole ask. If your asset is a PDF, we convert it to HTML so engagement is measured inside it, not just at the download.
We build and instrument everything
We create and host the landing pages, place LG Pixel, and configure the campaign before launch. Nothing is installed on your site and nothing goes near your dev queue.
We report, white-glove
The report is the deliverable, not an afterthought. No dashboard to learn: your team hands you audit-ready campaign engagement reporting and clean lead files, built around your CRM.
Privacy-first, not privacy-later
Compliance built into the measurement
Proving lead quality shouldn't cost you your visitors' trust.
ISO 27001:2022, SOC 2 Type II, GDPR and CCPA. See the Trust Center for controls, certifications and documentation.
Stop guessing which leads are real.
Let us run a demand program end-to-end: content syndication, engagement-verified leads, and white-glove reporting your sales team will actually trust.